November 14th 2006

Welcome to the Blue Danube Direct newsletter.
www.bluedanube-direct.com

 

In this issue:

  • Current spectacular sale continues for another 4 weeks only
  • About Blue Danube Direct
  • Featured product - Old Vienna Coffee cup and saucer
  • Some history about Blue Danube fine porcelain
  • Thankyou

Amazing Sale Continues!

All products in our store are currently reduced - many by 40%! We are having this promotion specifically to reward our current loyal customers, and to promote our website by word of mouth in your family and home town.

Blue Danube is a unique product, being an evergreen collectable of extra fine quality, while still being practical enough for everyday use. Now with our sale on, it is a great time to add to your collection - or to start somebody else's!

Blue Danube Direct has never had a sale with discounts as big as this one, and it is totally unviable for us to have these sales regularly. As mentioned above, we are having this sale primarily to increase awareness of our website and to reward our current customers (who are now receiving this newsletter!).


Information about Blue Danube Direct

We have been selling Blue Danube fine porcelain dinnerware since around the time of production being moved to the current Japanese factory during the 1970's from the U.S.A. ; and have been selling online since 2003.

To the best of our knowledge, we have the largest stocked range of Blue Danube at the lowest regular prices of any Blue Danube retailer anywhere in the planet! (even considering the high freight costs for our overseas customers).

With a range of around 125 different items of Blue Danube in our catalogue, a massive and exotic collection of Blue Danube can be yours with just one order from Blue Danube Direct - and all arriving at the same time.

Our credit card processor is WorldPay, one of the most established and reputable payment processors on the internet. WorldPay is a subsidiary of the Royal Bank of Scotland.

You can email any sales enquiry to us at sales@bluedanube-direct.com and we will be happy to assist you.


Featured Product

#25/203 Old Vienna Coffee
Click to view on our website

The Old Vienna coffee cup and saucer has a classic versatile style that is perfect for coffee, tea and hot chocolate. It fits all sized hands well, and holds as much fluid as the standard cup, which is around 80% of what the mug holds.

These come from the factory packaged in a box of six ; Blue Danube Direct sells them individually, but for a fantastically presented gift, ordering the box quantity of six is ideal.

During the current sale, the Old Vienna Coffee cup and saucer is 40% off!
making a box of six only $62.40 - (or only $10.40 each)


Some history about Blue Danube and porcelain in general

The history of Blue Danube fine porcelain dinnerware is rich and interesting.

Porcelain was named after its resemblance to the white, shiny Venus-shell, called in old Italian porcella. The curved shape of the upper surface of the Venus-shell resembles the curve of a pig's back. (Latin porcella, a little pig, a pig)

The Blue Danube pattern was inspired into creation by the Blue Onion pattern of the Meissen porcelain factory of modern day Germany. The Blue Onion pattern is still a major and steady line at the Meissen Porcelain Works (the first porcelain factory in Europe), and production has not stopped since 1734; making it the longest production run of any pattern in the history of porcelain.

Porcelain is unique from other pottery. The rate of expansion of the clay and the glaze is the same, which prevents the "crazing" over time that is common with earthenware. The skilfully selected and highly refined materials and manufacturing processes that go into porcelain production result in a ceramic that is hard, tough, non-porus and very heat resistant.

Imari porcelain is the European collectors' name for Japanese porcelain wares made in the town of Arita, in the former Hizen Province, northwestern Kyushu, and exported from the port of Imari, Saga specifically for the European export trade.

The kilns at Arita formed the heart of the Japanese porcelain industry, which developed in the 17th century, after the white kaolin clay was discovered in 1616 by abducted Korean potter Yi Sam Pyong. Yi Sam Pyong was kidnapped along with several thousand other Korean artisans by Japanese invaders during the Seven Year War of 1592-1598. Arita soon came to rival the output of the Chinese kilns at Ching-te-Chen. Blue-and-white porcelain made at Arita was also widely exported to Europe through the Dutch East India Company.

...more of the fascinating origins of BLUE DANUBE and porcelain in our next newsletter


Thankyou

Blue Danube Direct would like to sincerely thank all of our patrons for their ongoing support. Blue Danube Direct has received hundreds of compliments about our website service, and we value them all. The biggest compliment we can receive is for you to refer us to your friends. Blue Danube Direct is only a viable business if new customers are referred to our website, and introduced to our product and service.

Best regards, from all the staff at
Blue Danube Direct
www.bluedanube-direct.com